BTES, in partnership with Masters Entertainment Group of Bristol, Tennessee is pleased to announce the broadcast of live King University Men’s and Women’s home basketball games beginning December 11 and continuing through February 25, 2022.“It is a pleasure to support King University’s collegiate basketball by broadcasting the games on BTES Power 7 to our customers and the many King University fans throughout our community,” said Dr. Mike Browder, BTES CEO. “For those who can’t attend the games in person, they will now be able to watch the action in the comfort of their own homes.”
Ted Jones, President of Masters Entertainment Group added, “We started airing the King games last season via the Conference Carolinas Digital Network and the high viewership results were very encouraging to our new live streaming division of our professional television production company.” “the cooperation we received from King was outstanding,” Jones continued, “and now King is now offering us the use of permanently installed cabling for our cameras, which we are increasing from 6 cameras to 8 cameras.”
Masters TV produces a top-notch, professional product, and we are appreciative of the opportunity to showcase our amazing student athletes to an even larger audience, commented King University Athletic Director David Hicks. “This mutually beneficial relationship with Masters Entertainment Group and BTES will give thousands of Bristolians the opportunity to watch some great basketball and see true student-athletes in action.” For a complete listing of King University Men’s and Women’s basketball schedule, log onto www.King.edu.
“The City of Bristol, Tennessee is pleased to once again partner with King Tornado athletics to present the live webcasts of the 2021-22 Men’s and Women’s Basketball season. Our student-athletes have always been a great source of pride in our community, and thanks to this partnership, their family, friends, and King alumni can now cheer them on from anywhere around the globe. We wish them the best of luck as they take the court this season.” Jon Luttrell, Director of Community Relations, City of Bristol, Tennessee.